I Create Top-Quality Marketing Content
Many B2C and B2B businesses have trouble producing content that fulfills all their marketing objectives – from customer acquisition to lead generation and qualification – so I opted to deliver exactly that: versatile, high-quality content for any company that needs it.
I’VE LEARNED THAT EFFECTIVE CONTENT SHOULD ALWAYS:
Prioritize and resolve customer needs and pains
Offer helpful and accurate information with no fluff in-between
Be easy to read, but not at the cost of valuable information
HOW I HELP
You don’t want long-winded, badly-researched content anywhere near your business. Customers hate that stuff. Here’s how I can help you with that:
Make it about the customer, not you
Just like people, many businesses tend to talk too much about themselves. That’s selfish. My content sidesteps this issue by focusing squarely on the needs of the consumer.
Avoid long paragraphs
Long, wordy paragraphs that say very little are the best way to drive away any potential customers. My content always aims to say only what is needed – no less, no more.
Be less corporate
Corporate language is boring. Customers prefer reading content that sounds more like a conversation between them and you. I strive to deliver that at all costs.
Customers love accurate and helpful information. That’s why I always use thorough research that incorporates well-documented sources and subject matter experts.
WHO I AM
I’m a content marketing specialist who produces digital and occasionally printed content for a variety of industries – from automotive to software.
Check out my professional experience:
B2B Content Marketing Specialist | December 2016 – Present
Produced videos, case studies, how-to guides, whitepapers, infographics, press releases, blog posts, sales sheets, presentation decks, web content and email copy for a variety of B2B software organizations owned by the company, including Integrated Dealer Systems (IDS), Ideal Software Systems, Magstar, Ibcos Computers and Dealer Information Systems (DIS).
B2B Content Marketing Specialist | January 2016 – December 2016
Wrote and edited content blog posts, case studies, eBooks, whitepapers, infographics, presentation/webinar decks, landing pages, web content and email/newsletter copy for a wide array of B2B clients, including Facebook (Canada & US), Yellow Pages Canada, Proceco and VersaPay.
Content Lead | January 2014 – January 2016
Wrote, edited and scheduled blog posts, reviews, press releases, email copy and how-to guides. Pitched and produced articles for outlets like MSN Canada, The Globe and Mail, Huffington Post Canada, Autoblog Canada, Autofocus, Beyond.ca, AskPatty and Tech Vibes.
Writer | February 2013 – December 2013
Wrote, edited and scheduled blog posts on a variety of different topics, including fashion, sports and video games.